Playbooks & product notes
Researched, practical writing on positioning, content, and growth.
Call recordings, transcripts, and what to do with them
How Leadline's recording + transcript pipeline works, where the audio and text live, who can see them, and how to use them without losing the row.
Find the email by reading the business's own site
How Leadline's email lookup crawls the contact page of every business in your list — and why a freshly-crawled email is worth more than a list-vendor's stale column.
Harvest a whole neighbourhood off Google Maps in ten minutes
A working walkthrough of how to use Leadline to sweep an entire map region — what to set up first, how to use the Save pill, and how to clean the rows before they reach your pipeline.
RBAC in practice — what owner, admin, manager, and member actually do
A practical guide to the four roles in a Leadline workspace — what each one can see, what each one can change, and how to set up a workspace for a team of 3, 10, or 30.
Saved views turn your pipeline into a URL you can share
A working walkthrough of how to use saved views in Leadline to share the exact filtered pipeline with a colleague — what gets saved, what the URL contains, and how to keep it current.
Solo vs Team — when (and whether) to invite the rest of the team
A practical guide to choosing between Solo and Team in Leadline — what each tier actually gives you, who should stay on Solo, who should upgrade, and the moment that signals it is time.
The spreadsheet trap — why broken prospect data costs you more than you think
A positioning piece on the real cost of stale, generic, list-vendor prospect data — and why the alternative (harvesting fresh from Maps) is so much cheaper than it looks.
What we don't do — honest boundaries of Leadline
A short piece on the things Leadline deliberately does not do, and why. If you've ever wondered whether Leadline is X, this is the answer for X = list vendor, spam engine, predictive dialer, etc.
Why the Save pill shows up on every Google Maps place panel
A short technical piece on how the Chrome extension detects a Maps or Search place panel and shows the Save action — and why that detection runs locally, not on a server.
Work the dialer queue without losing the row you just called
A working walkthrough of how to call through a list one lead at a time in the Leadline dialer — what the queue shows, how to file an outcome, and why the row stays attached to the call.
Anatomy of a fast static site: how a post becomes HTML
A technical walk through the render pipeline of this site — how one MDX file becomes cached, SEO-complete HTML with zero client JavaScript, and the tradeoffs that buys.
Markdown & MDX style guide
A reference post showing every element the blog prose styles support — headings, lists, quotes, code, tables, and images. Keep it, or delete it once you get the idea.
Positioning for a niche (and why broad is a trap)
Trying to appeal to everyone is how you appeal to no one. A short guide to picking a niche narrow enough to win — with a checklist you can run today.
Content that compounds: building topical authority
Why one-off blog posts fade and topic clusters win — a simple system for choosing what to write so your content builds on itself.
Launch a marketing site in an afternoon
A practical, no-fluff playbook for shipping a credible marketing site fast — positioning, structure, and the one thing most teams get wrong.